November 02, 2004

New Google AdWords Features

A couple new features of the Google AdWords PPC system cropped up recently to help advertisers get the most out of their campaigns. Accroding to Google: The Ads Diagnostic Tool "can report the ad position for active ads, and identify why a particular ad or group of ads may not be showing. In those cases where an ad is not shown, this tool provides recommended steps to help you get your ads up and running." Also new are some changes to the AdWords reports area, which now has a number of features including graphs using your data, saved reports, and even automation and scheduling of when to run your reports and notify you via email of the updates. It's good to see the AdWords reports area get an overhaul, as the previous incarnation did seem a bit rough and unfinished compared to top competitor Overture.

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