A9 and Photo Yellow Pages

Amazon's A9 search engine project, which has been relatively unnoticed lately amongst all the changes in the big 3 engines, is now offering a yellow pages service. The difference in this service is that Amazon has sent out camera equipped vans to begin photo mapping store fronts and blocks to make a searchable and viewable yellow pages directory. Sounds like an ambition undertaking that initially is applying to only a few markets. CNET has a great article providing an overview of the new service.