Search Engine Usage Report Released

A recent study on search engine usage is reporting several interesting results on how people use search engines and their understanding level of them. A suprising number of people of an older demographic are still unable to distinguish the paid from the free search listings, and many list the inability to do so as a reason they do not trust results. Also of interest was a statistic that showed the greater majority of searchers regularly use 2 or 3 different engines as opposed to sticking with just 1. The most obvious stat in the report was that most of what people search for is pretty much useless trivia, which any glance at the Google Zeitgeist for the year will tell you.